The Sprinkles Story

Sprinkles Etc is an ice cream & coffee shop on Main Street in Avon-by-the-Sea, NJ. Owner & Toms River native Courtney McShane brings a nostalgic experience to her adopted hometown, with treats from old-fashioned ice cream to ultra-modern cold brew.

The single mom imagined a mom-n-pop “parlor style” shop would be a great fit for the families, especially kids, in her charming seaside town. “I had a strong intuition that this was the right location,” she says. “I want my customers to experience a little bit of happy with every bite.”

Her favorite happy? Nastos Vanilla. With extra chocolate sprinkles, of course.



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Let Sprinkles Etc
create more happy
at your event!

Catering by Sprinkles

Yes, we cater! We can supply your birthday party, baby shower, graduation gathering, or wedding with a good old-fashioned ice cream bar!

Flavors, toppings, cups & cones — get in touch to discuss how to create your happy event!

Please inquire at least two weeks in advance by using the form below. (Sprinkles Etc also offers parties in the shop in the off-season.)

Name *
Phone *
Date of Event
Date of Event
Number of Guests



526 Main Street
Avon-by-the-Sea NJ 07717


Open 7 days in season!
Sun-Thurs 12pm-9pm
Fri-Sat 11am-10pm